There are some people who have creative ideas, but has no money to realize those ideas. On the contrary, many people who have excess money, and eager to invest or simply sharing sustenance with creative workers. How solutions from the gap it? One of them is with Crowdfunding, i.e. engage people (who are sometimes foreign to us), to help realize a creative ideas by giving financial support. A few years ago, the concept of Crowdfunding really like expect a windfall. It was due to the large number of people who are not yet familiar with this concept. However, those concepts so more lively discussed, and some creative idea has been realized thanks to a scheme of crowdfunding. Moreover, in the internet world, where concepts that harness the power of community like crowdfunding is increasingly sought after. Finally, many are popping up websites that sought to connect the ideas of the owners and the (prospective) capital givers crowdfunding. And one of the successful running of the concept is Indiegogo.
Indiegogo was founded in 2008 and until late last year had been to facilitate the search of funds up to 100 thousand campaign. The institution was founded by the former stock analyst Danae Ringelmann along with two colleagues, Slava Rubin and Eric Schell. Based in San Francisco, California, United States, it also facilitates campaigns funds other than the business of digital content, such as music, film, and donors. Kickstarter is a funding platform for creative projects. Everything from movies, games, and music to art, design, and technology. Kickstarter project full of ambitious, innovative, and imaginative that will become a reality through direct support from others (funder). Since its launch on April 28, 2009, more than USD $350 million has been given by more than 2.5 million people, funded more than 30,000 creative projects.
Crowfunding Goliath offers 15 categories campaigns. The most popular categories of movies and videos, music and publishing (you’ll find most of the campaigns listed in one of these), but it’s a game, a category of technology and design that really evokes supporters. These last three are the most funded groups on the site (as a side note, Wednesday afternoon is the time when most supporters put hands in their pockets). IndieGoGo does have more campaigns than Kickstarter. At some point has about 7,000 live campaigns (Kickstarter has 4000) and hosts an average of 260 new campaigns daily. It is also not all that busy with metrics (you will struggle to find the kind of Kickstarter statistics data will be happy to publish), but you will find a strange or three estimates.
Perhaps the first thing you need to know about Kickstarter is that it is only built for creative projects, like new tech gadget production or an idea for a cool indie game. If you want to raise money for something like disaster relief, or something else that doesn’t involve the development of a product or service, you can’t use Kickstarter. Kickstarter campaigns need to be submitted for approval before they go live. In general, the campaign must be centered around the completion of a project that falls under any of their categories, which include art, comics, dance, design, fashion, film, food, games, music, photography, technology and theater. Indiegogo does not have an application process, so anyone can go ahead and start a campaign without needing to get it approved first. You just need to create a free account to get started. Indiegogo, on the other hand, is much more open about the types of campaigns you can carry out. The biggest difference between the two platforms is that Indiegogo can be used for almost anything, whereas Kickstarter is much more limited.
Indiegogo campaign average is a pre-order of the Kickstarter, certainly in terms of price has changed though rates haven’t yet retail prices to the market, so it’s arguably still exclusive. Significant differences also lies in the price. But, Indiegogo still can give the features a pre-order without need to be hindered by a specified time. And disadvantages of Indiegogo is the difficulty of canceling a campaign or stuff we already donate. A little different with Kickstarter, Indiegogo not only put forward the project-creative project, but also the charitable project. A project which could not attain the expected value can also keep money available, with some adjustments of Indiegogo. Unfortunately, for now it seems the Indiegogo still could not compete with the Kickstarter that have been so popular. Based on statistics, Kickstarter has raised money amounting to 612 Million Dollars for the project-a project that they promote, while the ‘new’ Indiegogo raised 98 Million dollars. In terms of the percentage of project that managed to get the maximum funding, Kickstarter success figure that has 40% is also superior to the Indiegogo can only reach 10%.
At Art Kickstart, we love Kickstarter and the incredible community of creators, supporters and innovators this platform has created. Kickstarter is a phenomenal first step for companies who want to launch products and ideas to market. Despite Kickstarter’s many strengths, Indiegogo has helped crowdfunding grow and expand around the world, and a better choice for many products. As a more open, inviting and flexible platform to build, Indiegogo has seen a ridiculous rise in success and many million dollar campaigns.
|- Fixed and Flexible (Whatever you raise)||- Fixed (All or nothing)|
|- Less Coverage||- More Credibility and Coverage|
|- Stripe and Paypal as the payment partner||- Stripe as the payment partner|
Indiegogo vs Kickstarter
Both platforms are good, and no one is better than the other. Indiegogo has more options than Kickstarter, including types of campaigns you can launch, flexible funding in case you don’t reach your goal and no application process to set up your first campaign. Kickstarter has excellent brand recognition in the technology of startup and creative arts industries, so if you are planning to launch a creative project, Kickstarter could be the better crowdfunding platform for you despite having more limitations than Indiegogo.