Usually, people looking for cloud-based CRM software will end up getting torn between NetSuite and salesforce. Of course, right now, NetSuite andsalesforce are two of the biggest, most popular cloud-based CRM software services available on the market. However, despite the number of people getting confused in choosing between the two services, NetSuite and salesforce are not exactly very similar to each other – neither are they apples and oranges. There are several key characteristics and features that set the two apart. Depending on your needs and conditions, either NetSuite or salesforce will be more suitable and effective. So, what are those differences between NetSuite and salesforce? Find out below!
The NetSuite software is an online cloud-based service for companies that allow them to manage all key processes of business through just a single system. Since it is cloud-based, it requires no up-front license fee, no hardware to procure, no complex set-up or maintenance, and certainly no maintenance fee often associated with traditional hardware and software products. NetSuite is primarily an ERP (Enterprise Resource Planning) software service used to manage inventory, keep track of financials, maintain CRM (Customer Relationship Management) systems, and host e-commerce stores. As you can see, it is quite a rich platform. Due to the rich features, it is quite flexible and can be applied for a wide range of business applications. You can access the service over the Internet through almost any web browser.
NetSuite is owned by NetSuite Inc., an American company headquartered in San Mateo, California. It is also a subsidiary company of Oracle Corporation. It was founded in 1998, and is widely perceived as the first cloud computing software company in the world – pre-dating salesforce.com by just about a month. (See also : Intacct vs Netsuite)
On the other hand, salesforce is essentially ‘just’ a CRM (Customer Relationship Management) service. However, it offers a wide range of CRM features, which can be grouped into several broad categories, such as Sales Cloud, Data Cloud, Service Cloud, Marketing Cloud, Analytics Cloud, App Cloud, and Community Cloud. salesforce is owned by salesforce.com, inc., which is an American cloud computing company based in San Francisco, California. Currently, salesforce is the company’s primary service within the Salesforce1 Platform. salesforce provides an interface for task management and case management, as well as a system for automatic routing and escalating important events. It also has a customer portal, through which customers can track their own cases. And there is a social networking plug-in that enables users to join conversations about their companies on social networking websites. salesforce has analytical tools and services for email alert, Google search, and access to customers’ contract and entitlement.
Ease of Use
Now that we understand more about how NetSuite and salesforce differ from each other, let’s see how they compare in terms of the ease of use. Since they are both cloud-based services, the ease of use becomes a very important factor. You want such kind of service to be accessible from any location, any device, at any time. Good thing that both NetSuite and salesforce provides mobile access to their cloud software, allowing you to enhance your productivity while you are on the go by getting your works done using your laptop, tablet, or even smartphone.
However, sales and IT people often find NetSuite to be easier to use than salesforce due to several reasons. First of all, the interface of NetSuite is more user-friendly, making things easier and more intuitive to perform. Second, it is a true all-in-one cloud solution, allowing you to use almost everything you need right away. And third, by being a true all-in-one cloud solution, it is much easier to integrate into the company. On the other hand, salesforce is more of an enterprise solution and thus can be quite more complicated.
As mentioned above, NetSuite is much easier to integrate because it is an all-in-one cloud solution. Just like a Swiss Army knife, all tools are built-in right out of the box, from ERP, CRM, to marketing automation. You won’t have to manually connect and link different programs, saving you considerable time, effort, and money.
On the other hand, salesforce does not come with anything besides CRM. Thus, with salesforce, you may need to integrate a separate ERP platform – Sage and Dynamics GP make good examples. A properly integrated ERP platform can operate at the same level as NetSuite. But you will have to spend more time and effort and possibly money to use and integrate multiple platforms. This can be your choice if you have already chosen a particular ERP platform that is not NetSuite.
The initial cost for setting up and integrating multiple platforms can be pricey, but this will continue to be the trend down the road. Running multiple platforms will most probably cost you more, and they will also consume more money for individual maintenance. We are talking about using salesforce as the CRM platform with another ERP platform.salesforce has also been criticized for the aging infrastructure. Most of the special features that salesforce offer have now become common parts of modern CRM software.
On the other hand, though, a software suite like NetSuite will generally cost you less, both initially and later down the road. You will be paying just a single subscription plan for all of the features. The operational cost and maintenance cost are certainly lower if compared to salesforce, as all of the functions and features are running in the same environment. Not to mention that NetSuite offers technological updates by providing consistent automatic upgrades.
|- ERP with CRM, e-commerce, marketing automation features||- Just CRM|
|- All-in-one solution requiring little to no effort to integrate||- Requires integration with at least a separate ERP platform|
|- More user-friendly interface||- Somewhat not as user-friendly|
|- Easier to maintain||- Relatively more difficult to maintain|
NetSuite is an ERP service equipped with CRM, e-commerce, and marketing automation features. It is often preferred due to the user-friendly interface and readily integrated all-in-one solution. However, if for some reason you only need the CRM service, you can choose salesforce instead. In today’s terms, NetSuite is generally the better option than salesforce, considering that you will need to use all of the ERP, CRM, and automation features anyway.