Online marketplaces for print-on-demand products have become quite popular among artists and customers. On one side, an online marketplace like Redbubble and Zazzle makes a convenient way for indie artists to sell their arts. You don’t need a large sum of fund to get started; the company prepares and manufactures the products for you. On the other hand, customers who are interested in indie arts can buy cool artistic products from these marketplaces. In the following article, we will help you choose between Redbubble vs Zazzle by comparing the two marketplaces against each other.
What is Redbubble?
The company was founded in Melbourne, Australia by Martin Hosking, Peter Styles, and Paul Vanzella in 2006. However, they also maintain offices in San Francisco, USA. Redbubble is a global online marketplace for print-on-demand products that are based on user-submitted artwork.
Redbubble primarily operates on the Internet. On Redbubble, you can sell various forms of artwork as decoration on a wide variety of products, such as T-shirts, prints, hoodies, cushions, leggings, skirts, scarves, and duvet covers. The company provides free membership to users who maintain their copyrights, regulate their own prices, and manage their own products.
In the first month of 2017, it was reported that there were at least 450,000 active artists and 10 million site visits per month. In the last ten years, Redbubble has served almost 7 million customers and generated roughly $70 million for the artists.
What is Zazzle?
Just like Redbubble, Zazzle is an online marketplace where designers can sell their arts to decorate products such as posters, embroidered decorations, and clothing pieces. However, unlike Redbubble, Zazzle allows you to use your own images or the ones provided by participating companies. The company has partnered with many brands, including Disney and Hallmark, to amass a large collection of digital images.
Zazzle was developed by Robert Beaver, Jeffrey Beaver, and Bobby Beaver in 2005. It is based in Redwood City, California. The company received investments from Google investors John Doerr and Ram Shriram in the same year and later in 2007. In 2010, Zazzle was recognized as one of the hottest companies in Silicon Valley. (See also : Zazzle vs CafePress)
Redbubble vs Zazzle: Copyright Policies
The first thing that you have to find out about an online marketplace where you can sell your arts is their copyright policies. You have to make sure that, by uploading your images to the website, you are not giving exclusive rights over your arts to them. Therefore, you have to read the terms and conditions carefully.
Obviously, you don’t want to hand over the rights over your arts. As the creator, you should be the one with the most control over the arts. By not giving them exclusive rights, you will be able to sell and use your arts on other platforms.
Fortunately, both Redbubble and Zazzle do not take exclusive rights over your arts. When you sign up to either service, you only give them the rights to print your images on the products and to use your images in advertisements. If you remove your images from the website, they won’t be able to use your images any longer. You can also sell your arts on both Redbubble and Zazzle to widen the range of your potential customers.
Redbubble vs Zazzle: Royalty Rate
The next thing that you need to consider when choosing a platform to sell your arts is the royalty rate. Usually, the price that is presented to the customer is the sum of the product’s price plus the royalty for the artist. This is an important thing to consider; you don’t want your potential customers to turn away because the prices are too expensive, and at the same time you also want to get the proper reward for your work. It is important to find the middle ground between the two polars.
Both platforms here allow you to set your own royalty rates. On Redbubble, the recommended royalty rate is 20%. Of course, you can raise or lower the number accordingly. The recommended approach is to set different prices for different products, depending on what your potential customers would normally purchase in such retail store.
On Zazzle, you can set your royalty rate at any level between 5% and 99%. The company recommends royalty rates between 5% and 14.9%. However, such rates are rather low, considering that Zazzle conducts discounts and sales quite often – those discounts and sales also reduce the royalties that you get. So, you may want to increase the royalty rates for your products a little bit.
Redbubble vs Zazzle: Ease of Use and Customization
In general, both Redbubble and Zazzle are quite easy to use. However, Redbubble is definitely more intuitive and easier to use than Zazzle.
The great thing about Zazzle is the in-depth customization options. You can add items one by one, or use the “Quick Create” feature. However, the Quick Create often breaks without giving you a full range of products, so it is better to add items individually. Afterwards, you can adjust the artwork, change the background color, and add text. There are also templates that you can use; these templates are especially useful for making greeting cards, invitations, and photo gifts.
However, it may take some time to get the hold of Zazzle due to the in-depth customization. In addition, there are hundreds of products available, and each product may have different customization options.
On the other hand, Redbubble is much easier and more convenient to use. Here, you can add your artwork first, then load all available products. You can then resize the image, tilt it if needed, and choose the placement by dragging it onto a template. Similar products are grouped together to make things quicker. However, the downside is that Redbubble does not provide in-depth customization like Zazzle.
|- Use your own images||- Use your own images or the readily available collections|
|- 20% default royalty rate||- 5 – 14.9% recommended royalty rate|
|- Limited customization||- In-depth customization|
|- Quicker and easier to use for managing multiple items||- More time consuming due to the numerous customization options|
If you prefer a practical platform where you can manage your artwork for multiple items quickly and easily, Redbubble is the way to go. Redbubble is also great because of the higher default royalty rate. However, you can choose Zazzle if you want don’t mind spending some time for in-depth customization. You can also choose Zazzle if you prefer to use the readily available images rather than creating your own images from zero.